Posted 9 months ago

Think about your #brand. Does it connect with this? How do you storify it? (at Downtown San Francisco)

Posted 1 year ago
Posted 1 year ago

Marin Sofware’s Co-Founder & CTO Joe Chang and I talking startups, strategy & search! (at 111 Minna Gallery)

Posted 1 year ago

The Road Ahead for Millennial Media: Three Must-Address Opportunities

Tied to this article on adexchanger regarding JiWire, I believe Millennial Media will continue to be aggressive in the acquisition field. Thus far they’ve acquired two programmatic players, MetaResolver and most recently JumpTap in the last 6 months. If JiWire isn’t on the table then companies like PlaceIQ will be. Should be very interesting to see how this plays out! Millennial really needs to bolster three more areas of their business before they can aggressively address Google and Apple globally: 

  1. Global expansion and international market share
  2. Cross device inventory AND user penetration (attribution driven)
  3. Meta-data to drive hyper relevance and weave together better opportunities and recommendations (Geo data, wishlists/intents, integration with apps [think people’s reviews on yelp, facebook, 4square and Ness], partnerships with retargeting networks, support for testing and optimization platforms to coordinate optimization plays in real time)

What do you think? Anything I am missing that would be opportunistic?

Full article here: http://www.adexchanger.com/mobile/jiwire-better-geo-data-to-drive-next-wave-of-mobile-ads/

Posted 1 year ago

Founders, Founding Teams and Founding CEO Roles

Lessons Learned

  • Founder, Founding team, Founding CEO all have word “founder” in them but have different roles
  • Founder has the initial idea. May or may not be on the founding team or have a leadership role
  • Founding team – complementary skills – builds the company

Founding CEO – reality distortion field and comfort in chaos – leads the company

 

Full article by Steve Blank here: http://steveblank.com/2013/07/29/building-great-founding-teams/

Posted 1 year ago
Posted 1 year ago

Life looks better in contrast- #mpsis (at Media Post Search Insider Summit)

Posted 1 year ago

What thoughts engulf your mind?

Posted 1 year ago

Designing the Ultimate Product: Use Data to Your Advantage

After reading this article by DKR on Svbtle, an astounding point was made. Well a few actually. 

Don’t be intimidated by your data

Data has a multitude of uses. However, far often than not, it is relegated to ‘data experts’ in order to mine, structure and evaluate for reporting purposes. To me that’s a great oversight in the true potential of it’s usage. When the business side of a business has requests, they are asking within the limited scope and understanding of what the data can provide. 

Know Where You are Going with Your Data

Or rather, what you are looking to accomplish. Approaching both top down and bottom up views of the data you are working with will significantly bolster yield of information. Depending on your position, involvement and tasks, you may already start with one of these approaches very naturally. If you are an analyst, don’t be afraid to jump out of your comfort zone, take a step or two back and think of big picture. On the flip side, I also see executives, business leaders and managers be averse to becoming more familiar with the tools or data itself. Put this fear aside and collaborate. The opportunities are endless.

Use Data to Design Product and Deliver Extraordinary Value

Data has the potential to change the way that you look at your product and even your business. For well established businesses, great leadership is quickly recognizing the important use cases of how data can transform a business. At a high level, these are numbers that guide the ship. Financial direction, operational efficiencies throughout each department and a slew of other ‘business metrics’ have become ever-present in executive meetings. Yet I challenge to bring on more. The proliferation of tracking, incredible economics of storing data and the widespread availability of tools will only be further advantageous to those that utilize them. Data can yield insights on how a product is used. How a business is efficiently or non-efficiently servicing customers and a slew of many other historically experience based functions. In digging deeper, taking risks and learning more, we have the keys to unlock incredible gems that will transform not only product but business overall.

The Bottom Line

Use data to your advantage in designing and pioneering intuitive product experiences that yield extraordinary value-

Posted 1 year ago

For a number of instances now I’ve said that the next decade (2010-2020) will no longer be about the internet, computing and communication devices, but rather how technology will start to ubiquitously meld with our day to day lives through hardware (and other currently non-electronic devices). 

futuramb:

Ford, GM Open Their Dashboards to Outside Developers | Autopia | Wired.com

LAS VEGAS — Automakers, hoping to get ahead of the technology curve for once, are opening their dashboards and APIs to outside developers in a bid to ramp up the number of apps you can use behind the wheel.

Ford and General Motors rolled into CES saying they want to make it easier than ever for developers to create apps that will make their infotainment systems more entertaining, more engaging and more useful.

The moves are desperately needed, because developers have been slow to code for cars.

I still don’t understand why any one would like to write apps for the car when we everybody have the iPhone, iPad or Android based devices in our pocket. If Apple and Google et al are working on good eye glass interface you don’t even have to fiddle with the device in your lap…